Have you ever come across situations where you received a free sample? If the answer is yes then you have gone through a Sampling action experience. This type of approach has been around for years and remains one of the most effective ways to attract new customers.
This trade marketing technique is carried out with the aim of attracting new shoppers or even making buyers who are used to consuming a certain product try a different brand.
It is also used when launching a new product, especially when it comes to a consumer good.
There are a number of benefits that your company can have by investing in sampling actions, such as increased public engagement, improved perception of the product's value, honest feedback and a deeper understanding of the shopper's purchase journey.