With the advancement of social media, a new audience emerged in a present and relevant way in communication and marketing strategies: the digital influencer. Working with so-called influencers to take your message to people anywhere in Brazil and the world is extremely efficient in generating identification, getting closer to customers and leveraging sales.
This is a strategy that needs to be designed with a focus on the brand's objectives. It is important to select profiles of influencers who have an affinity with the company's purpose and also directly share interests with your target audience. This communication journey can go through the relationship, whether commercial or not. The fact is that a professional like this, with a reputation of trust in the eyes of his customers, can strongly influence a purchase decision, confirming the quality of a brand or product.
Digital influencers are like word of mouth 2.0. It's like relying on the opinion of family or friends, who are always important when deciding on a purchase.
