Relating to the media is an important strategy for building reputation. Journalists, for the most part, have the power to directly influence public opinion, bringing relevant facts and information to readers around the world.
When your brand appears positively in a report, in an editorial space, it means that it has gone through an initial analysis, a credibility sieve, which will be reflected in your public's perception. The media has the power to take strategic messages and positions to the most varied stakeholders. It helps to establish concepts and create the image of your company.
Alliance works with a focus on building relationships with journalists, in a consolidated long-term strategy, thought about reputation, from building the vision, passing through communication planning, recommending actions and paths, passing through the definition of guidelines, messages and content, to contact with the media in a professional, clear and transparent manner.
We believe in communication with the media as an integrated strategy to position your brand, publicize products, take information and position, launch products or even prevent crises and preserve the image.
