Being prepared for an interview or a meeting with a journalist is a task that requires dedication. Media Training – or press training – is a tool to prepare company spokespersons to be in front of this strategic public, capable of taking the brand's message to the final consumer, with credibility.
In a Media Training, the executive is prepared for the most diverse situations. He starts to understand the dynamics of the press, who the journalist is, his role and importance. The training, divided into theoretical and practical stages, improves the ability to grant interviews, conveying the message directly and consistently, to relate, speaking the right thing at the right time.
At Alliance, training is customized according to the company's objectives and the needs of each executive. In addition to traditional media training, we offer training for crisis situations, for positioning spokespeople, developing leaders, events and, in the era of lives, acting in the digital environment.