“It takes years to build a good reputation and only five minutes to destroy it.” Quite possibly you have already heard this phrase said by the North American executive Warren Buffett. She has never been so current. In the digital age, you need to be extra careful with the preservation of your image.
It is important to build a cushion of credibility through the relationship with your stakeholders and, even more, to be prepared to, in the face of an adverse situation, manage the crisis with transparency and professionalism. The way your company will position itself in a possible crisis is a decisive factor for the continuity of its success.
Consumers, increasingly demanding and informed, are ready to select the brands with which they will interact along their journey. Therefore, in the digital era, when everyone has access to information and its dissemination, it is essential to be prepared to preserve your reputation, avoiding negative impacts both in terms of image and financially.
The Alliance works on crisis prevention programs to preserve the brand's image, predicting scenarios, risks and working on recommendations for each one of them, and recommending the best ways of acting. From the crisis prevention plan, development of materials such as positioning, monitoring, relationship with stakeholders, to crisis training – always thinking about the online and offline environment.