Creating communities is the development of spaces for your customers and people with similar interests to interact and exchange knowledge. Especially in the digital environment, these communities can be created on networks like Facebook, LinkedIn or their own – they are forums for debate that bring rich content to users.
This action is part of what we call Community Marketing, which is a way of strengthening ties with people who already consume your products or services, or who tend to do so. It is a form of relationship building with interaction focused on common goals.
Communities are a channel for you to position your brand, convey your message and the value of your company. It is also a means of giving voice and generating exchange with people with similar knowledge and desires – a direct channel for transparent dialogue.