It is impossible to deny that the world has become digital, but the traditional media is there, strong, and cannot be discarded. It is going through several changes, and has been adapting to the new moment, bringing more possibilities to advertisers and the public.
According to a study by Media Influence, 72% of people found traditional sources to be more reliable. From newspapers to magazines, although they are all going digital, their physical versions still have a lot of credibility and an extremely loyal audience.
The key to an investment in traditional media is choosing the right channel at the right time. Balance is the key to a positive communication outcome.