Advertainment is a content + entertainment strategy that promotes products, services or a brand image, without users being aware that it is advertising material and, in other cases, they consider the entertainment worthy of advertising.
Advertainment actions seek to inform, influence, move and emotionally involve audiences. Advertainment derives, then, from the union between the words advertising (publicity) and entertainment (entertainment).
We consider an expression that includes a series of focused strategies to offer the consumer no longer interrupting advertising, but one that merges with recreational content using the language of outdoor events, movies, soap operas, shows, games, video clips and cartoons. In this case advertising is enveloped with entertainment.