Native Ads or Native Advertising is advertising that helps generate engagement through content. Instead of traditional banners and without visual interference, it brings relevant information with the same characteristics as the channel in which it is inserted, in a lighter and more attractive way for the user.
Native Ads is content identified as advertising, which may aim to sell a particular product or service, but it also adds value to the person browsing the respective portal, whether through news, a video, an image or another resource. Therefore, to be understood as “native advertising”, it needs to be created in a way that was designed for that space, attracting the attention of those who may be looking for information.
Unlike an advertising banner, which normally aims to generate immediate sales, Native Ads allows you to convey, in addition to purely information, the values and purpose of the company.
