Advertising on Twitter is a phenomenal solution that allows brands to reach their target audience – which already exceeds 145 million monetizable active users. So, if your company wants to invest in ads on the platform, know that you've come to the right place!
Twitter Ads is the platform's advertising tool where you can run different types of ads such as: Promoted Tweets, Promoted Accounts, Promoted Topics, etc.
The platform is very popular in Brazil. There are more than 41 million users around here, which puts us in second place in the world ranking. And, as these numbers continue to rise, it is very important not to occupy this online space and interact with a loyal audience.
Twitter's greatest strength lies in direct communication. In this social network, messages are short and objective. As a result of direct messaging, there is a higher rate of replies, retweets and likes on Twitter than on other platforms.
Therefore, if the purpose of the brand is to get closer to people, this can be a great solution.