According to data from HubSpot, LinkedIn is 277% more efficient compared to Facebook when it comes to lead generation.
According to the social network itself, there are more than 700 million unique users. Most interesting, however, are the 63 million decision makers who are present there.
In other words, it is the ideal channel for companies that want to communicate and create business opportunities. Aimed at the professional environment, it is also a way to strengthen your brand within your segment.
A fundamental part of a manager's work is knowing how to allocate the client's available resources with the most efficient strategies. With so many media options for advertisements, it is not so simple to choose the most suitable channel.
LinkedIn, however, is not always exploited by companies, which can be a big mistake. After all, for those looking for new business opportunities, nothing better than strengthening their presence in a channel full of decision makers.