SMS marketing is an alternative to qualify your communication, generating new sales opportunities and retaining consumers.
Contrary to what one might think, despite the constant emergence of various communication channels (such as WhatsApp and social networks), SMS is still an important marketing channel.
The SMS (Short Message Service) was created in the 90s with the aim of enabling the sending of short messages to mobile phones. Since then, many things have changed, except its effectiveness: it is still among the channels with the highest open rate — around 98%.
A digital marketing strategy that ignores mobile-savvy users can leave sales opportunities by the wayside. According to a study by Statista, 54.8% of online traffic is represented by mobile devices.
In addition, people spend more and more time with their cell phones, which can also be used to benefit your strategy. According to the survey, 91% of Brazilians who own smartphones have already purchased products via mobile apps or websites. Sending a text message, therefore, is an alternative for your brand to go further in online sales.
SMS marketing can be used to increase access to marketing channels such as websites, e-commerce, social networks, among others.