The purpose of the Landing Page is to convert or capture leads. These are pages with direct, eye-catching and specific content, aimed at promoting a product or service.
Landing Pages, also known as landing pages, are primarily focused on converting visitors. They are pages with few elements and focused on a single main CTA, avoiding distractions and ensuring the desired conversion.
They are planned in such a way that they leave aside elements that can distract the user's attention, such as a menu, excessive text or other information that is unnecessary within the objective, which is: to make the user perform an action.
In general, within a Marketing strategy, this action is filling out a form in exchange for some more valuable content — what we call rich materials — such as ebooks, infographics, spreadsheets or any other content that is good enough to point of worth the supply of your data.
However, a Landing Page can also contain a special offer, the completion of a purchase or any other action that makes sense within your strategy.
Landing Pages have endless possibilities to improve your strategy, generate more opportunities and that's why they are indispensable when we talk about Content Marketing.
But for them to really work, it's essential that you rely on a specialized agency like Alliance Comunicação, understanding your persona's needs, how to generate value for them and how to create pages that really convert.
