Needing to launch a new product or run a campaign to increase your sales in a promotional action? Invest in a hotsite.
Technically, there is no difference in creating hotsites compared to creating websites. What makes the creation of hotsites a different service is the communication strategy, for a certain objective.
Hotsites have a useful lifespan, as they are designed to accompany product launches, company presentations, cultural events, marketing and publicity actions, landing pages for campaigns that contain sponsored links, among other situations.
The creation of hotsites has a greater visual appeal in the creation of the layout, since they are more focused on a specific audience. Interaction with the user can also be more relaxed, since the creation of hotsites allows for the inclusion of games and entries for promotions.