Investing in institutional and corporate videos that present your product is a decisive step to bring your business closer to customers. Not only will this generate more engagement and loyalty, but it will also attract others.
Many companies already know that an institutional video can help — a lot! — in your digital marketing and communication strategy with your audience.
This type of material is usually used as a presentation of the company, its products or services, with the disclosure carried out by the company itself.
There are videos produced for the general public and exclusive ones for partners and collaborators. That is, the objectives are diverse and the possibilities of content are countless. Furthermore, the audiovisual format has the power to delight the public, influence opinions and humanize the brand.
Today, 81% of companies already use video as a marketing tool, according to HubSpot's The State of Video Marketing in 2019 survey.
The data show that there is great potential to be explored with institutional videos online, which are much more effective in capturing the attention of the digital consumer.
With a specialized structure and team, we work in a format similar to that of the major production companies. This is the care that can make the difference for your brand communication.
