Marketing directed to the internal public is called endomarketing. He considers a relationship strategy that reaches the hearts and minds of the professionals who work at the company, engaging them through ideas and actions.
Endomarketing plays an important role in transmitting information and promoting relationships internally. It helps to improve the organizational climate and is even reflected in the reduction of employee turnover, helping to attract qualified professionals.
An example of this is how the main organizational climate assessment surveys, such as “The Best Companies to Work For” assess how internal marketing actions affect professionals.
Good marketing starts at home and the channels for this contact must be well built and worked on, to generate good results and a consolidated relationship.
Remember that a happy employee makes a happy customer.