Visual identity is the set of visual elements that make up the brand. It consists of a name, symbol, colors, fonts and applications that, together, reflect what the brand is and what it represents to the public. This identity is how your company will convey the main message of what it is, what it does, who it was designed for and how it delivers products or services.
The visual identity aims to convey a message, a positioning. It has the role of recording in the public's mind, objectively, what its mission is.
An architected and striking graphic identity is a fundamental step to present yourself to your client as a company in which he can believe and invest. It is so important, because it differs from the others on the market.