Packaging and labels must be designed specifically for the company's target audience. Based on the brand's visual identity, they carry, in addition to essential information, the message about a particular product or company. They are the face of the brand, most of the time, in direct contact with the public.
A well-designed design is the first step towards product success. It is what can be a decisive factor in choosing to purchase a product or service, which attracts the public's attention at the first sight. Packaging plays a fundamental role in awakening desire in the customer. Therefore, the creation process must be coherent and involve several sectors of the company.
The intelligence process behind the creation of the package goes far beyond design:
Production and logistics – The work not only involves creating packaging, but also understanding the production process and logistics of each product.
Packing structure – This process is essential to guarantee the quality of the product for the consumer, reducing waste, increasing shelf life and optimizing logistics. That's why we looked at the entire structure of this process, thinking from format to packaging.
Legislation and standards – The design must consider all the rules determined by the norms of legislating bodies and this is considered from the moment of creation to development.
POS - Point of sale – It is the main point of contact of the product with the consumer and, therefore, it is so important. The brand needs to stand out on the shelf, it needs to be perceived and pleasant in the eyes of the public. Our assistance includes the entire process up to the layout of the POS, planogram and promotional pieces.
