If you're a longtime Samsung user, you're surely familiar with their devices that have Google as their default search engine. However, news has recently surfaced that Samsung may be considering switching to Bing as its default search engine on its devices. This raises the question of how likely this shift is to occur and what digital marketers should know about it.
While Samsung hasn't explicitly stated the reasons behind this possible change, it's been speculated that it's related to recent advancements by Bing and the growing interest in AI tools. This fierce competition has put Google in a challenging situation, something that hasn't happened for a long time. While shares in Alphabet Inc., Google's parent company, have been falling, Microsoft shares have been rising. The loss of a long-standing partnership with Samsung would have a significant impact on Google in terms of financial value.
However, it is still not known for sure whether this change will actually happen. Negotiations between Samsung and Google are still ongoing regarding the renewal of their current contract.
In response to these advances, Google has also been working on its own innovations. One of these is Google Bard, the company's response to the current AI-powered search trend. Additionally, they are developing another AI-enhanced search option, internally called Magi. This new venture by Google aims to provide a more personalized user experience, anticipating user needs and taking advantage of the features already present in Bard.
While Magi is still in an early stage of development and does not have an anticipated release date, it is likely to include features such as full financial transactions and even the ability to write software code.
Other groundbreaking projects are also underway at Google, such as GIFI, which will allow users to create their own images using advanced AI, Tivoli Tutor, a text-to-speech platform to aid in learning new languages, and Searchalong, a resource improved search engine that allows users to interact with a chatbot while searching using Chrome.
For marketers, these developments highlight the continued importance of user experience (UX). Regardless of AI-powered search options, delivering a fantastic user experience remains crucial. Furthermore, it is important to consider that Google is not the only relevant search engine, and marketing strategies must be adapted to consider other options such as Bing. There is also likely to be an increase in so-called “zero-click searches”, where information is provided directly on the results page, without the need to go to a specific website.
In summary, the possibility of Samsung adopting Bing instead of Google as its default search engine highlights the ongoing changes and advances in the field of SEO. Marketers must stay current on the latest industry news and prioritize important factors like user experience to adapt to this ever-evolving landscape.
