Google Analytics reports are a great resource to not only track the performance of e-commerce, but also to obtain insights that can offer improvements in the digital marketing strategies used so far, to relate to visitors and sell products online.
Read too: Understand the difference between metrics and KPIs
In addition to common metrics such as number of visitors and average ticket, for example, it is possible to use the resource to generate reports with information that allow a greater understanding of user behavior in the virtual store, in addition to identifying possible errors.
Key Google Analytics Reports
Google Analytics offers a world of possibilities to monitor e-commerce performance and find out everything about the users browsing the page. In this scenario, creating reports can be a daunting task, especially for those just starting out, but there is general information that can help in most cases.
Acquisition overview
The user acquisition report is one of the most important in Google Analytics, as it provides an overview of how many people are accessing the site in a given period, and how the user experience is, based on factors such as:
- Engagement rate;
- Length of stay in website sessions;
- Origin of media channels;
- Hours of greater access.
Engagement and performance reports
The engagement and performance report serves to show, in detail, which are the most accessed and viewed products in the virtual store. By configuring the dashboard overview by selecting user engagement, you can learn information such as:
- Most accessed pages of the site;
- Engagement by campaign/product;
- Screen views per user;
- Number of engaged people who convert into sales;
- Products viewed more often and for longer.
Read too: Know what Performance Marketing is
monetization reports
Monitoring sales performance is extremely important for any entrepreneur and, using Google Analytics, it is possible to generate customized reports to find out which transactions were made in a given period, which items were most purchased, which revenue estimate and the results that appeared. from campaigns. In addition, it is also possible to know the exact time between viewing and completing the purchase of a product.
Consumer behavior reports
In the retention overview report, you can map how many users came to the site for the first time and demonstrated engagement. It is also possible to find out how mobile is performing and how many people access the site from their cell phones or computers when they discover the store.
In addition, it is possible to have access to the percentage of visitors who return to the site every day or who access the e-commerce site frequently, in the same way that it is possible to know which people accessed the site once and never returned.
