Paid campaigns are an important digital marketing strategy. Likewise, building the presence of brands on social networks must take into account technical issues and dialogue with the public of interest. Which consequently favors the generation of better results and delivery of content desired by followers. According to a Socialbakers report, such methods were the big bet for companies in the first quarter of 2021.
Recognized for analyzing corporate performance in social media, Socialbakers released an analysis of the main trends in the area. Comprising the first quarter of 2021, the survey brings important data regarding customer experience and brand positioning.
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According to the survey, there has been an exponential growth in investment in ads on social networks. In context, the most popular ones stand out, Instagram and Facebook. When comparing with the numbers of 2020 (a year in which records were broken), the increase was 60%. When it comes to paid advertising, the numbers register approximately 30% of growth.
The survey also indicates that, taking into account some specific sectors, investment by brands in social networks has skyrocketed. The automotive branch and the alcoholic beverages industry revealed increases of 102% and 81%, respectively, in the application of resources.
Brand presence on social networks is built in different ways
In another study by the digital marketing company, there is Instagram's record of greater leadership over Facebook during the pandemic. Also according to the report, the popularity of Instagram is 34.7% greater than that of Zuckerberg's first network. In this sense, it is worth pointing out that the way to develop brands in social networks must also be different.
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While on Facebook user interaction is permeated by the frequent choice of informative content, Instagram is different. In this network, the focus must be on creativity. Strategies that stimulate engagement and increase brand recognition are very welcome, generating value for the company. Facebook, because it has more information, becomes the ideal lead conversion space.
In short, the combination of all strategies is fundamental in strengthening brands on social networks.