O WhatsApp lançou nesta terça-feira – 10 de novembro – um novo botão de compra para contas comerciais, disponível no mundo todo. O principal objetivo da funcionalidade é melhorar a comunicação entre clientes e empresas, facilitando o acesso ao catálogo de itens disponíveis. A novidade será feita através de uma atualização nas contas do WhatsApp Business, onde os consumidores poderão interagir com as empresas na hora de adquirir um produto.
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According to representatives of the application, the resource will help people to find a company's catalog and know what services and products it offers, in addition to starting a conversation about the item of interest with just one touch, which was previously only possible accessing the brand profile.
WhatsApp: shopping button
The new purchase button will be available where the voice call option was, that is, in the upper right corner next to the add contact and options buttons. The role will be represented by an icon that resembles a storefront.
This is yet another application initiative to make the platform a business option and not just a communication option. Recently, WhatsApp brought the option for users to complete purchases directly in conversations, in addition to expanding the ways in which people can check out the products available.
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whatsapp business
According to the company, more than 175 million people exchange messages daily through WhatsApp Business, and more than 40 million access a business catalog every month, with more than 13 million in Brazil alone.
In addition, a recent Accenture survey showed that 83% of Brazilian adults are more willing to buy from companies that use messaging applications than from companies that do not have this type of tool.