Social networks, especially Instagram, have always been places that served as inspiration for users on different subjects, ranging from fashion trends to travel and decoration. With that in mind, Instagram decided to unite the brands' need to sell with the consumer's desire to buy in a new feature that contributes to the shopping experience without leaving the platform: Instagram Shopping.
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Instagram Shopping is a tool designed to allow brands to create a virtual storefront within the social network, where followers can view and buy products without leaving the app. With it, it is possible for companies to tag their products in feed posts.
According to Instagram itself, the platform is a space accessed by 70% of fashion admirers to discover new products. Furthermore, 87% of users have already made purchases inspired by the content of an influencer.
What features are available on Instagram Shopping?
Stores
The main way to sell on Instagram Shopping is by creating an online store within the social network. For this, brands need to register the products that will be shown to their followers. Stores are accessible to users through a button on the brand profile or through the “Shop” tab.
store collections
Collections are a type of album that collect various products together, for example, collection of gift items, summer clothing collection, collection of home products, etc. There are two places where the buyer can find the collections, in the store tab or in the tabs area within the brand profile.
price tags
Price tags can be placed in feed posts or ads so that when the user sees the product in the image, he already knows the price. Furthermore, by clicking on the displayed price, the follower is directed to the product details page.
Product detail pages
When clicking on a product, Instagram Shopping offers a page with item details. There, it is possible to provide the user with a description of the product, available sizes and information on the exchange and shipping policy.
product launches
In this feature, the brand can create stories to announce upcoming releases. As with the countdown stickers, followers will be able to set reminders to be notified about the availability of the new product. In addition, by clicking on the launch sticker, you can see details of what will be sold.
live sales
On Instagram Shopping, it is possible to make a product available for purchase during a live. It will appear just below the comments already with a button to add the product to the cart.
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What are the requirements to access Instagram Shopping?
To be able to sell through Instagram Shopping, you need to follow some rules of the social network:
- Your business needs to be on the list of markets supported by the tool;
- Your Instagram account needs to be business or content creator;
- Your business must have a product eligible for the platform;
- The brand must comply with Facebook's Merchant Agreement and Commerce Policies;
- The brand must have a website domain from which it intends to make sales.