Ao contrário das transações DOC ou TED, o PIX é um recurso que possibilita que as pessoas – tanto físicas quanto jurídicas – realizem pagamentos a qualquer momento do dia, com o diferencial de que o pagamento cai na mesma hora, inclusive em finais de semana e feriados.
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With PIX, those who sell a product receive the money immediately and those who pay do not have to pay extra transfer or bank slip fees. That is, in addition to a simple, practical and fast payment, another advantage of this format is the economy.
PIX was created to provide endless advantages for consumers and sellers, including:
- Less unnecessary fees and interest;
- More practicality when paying;
- Agility in the transaction and focus on instant payment;
- More alternatives for the customer to choose the best payment method;
- Simplicity when paying: just enter your CPF and e-mail;
- Intuitive transaction: it is possible to pay with QR Code in the case of physical stores.
Advantages of PIX in e-commerce
The main impact of PIX on e-commerce is to transform the buying process into something more intuitive. Consumers make the purchase and payment is identified at the time by the seller who already speeds up the production, packaging and shipping of the product. Among the advantages of joining the PIX are:
Payment received on time
The customer makes the payment at any time of the day and, in seconds, the amount is already in the seller's account, which is an advantage for both sides, since the purchase is confirmed instantly, speeding up the production and shipment of the product.
Ease of ordering and delivery
Normally, shipment is only confirmed after proof of payment. With PIX, this process is simpler and faster, providing greater customer satisfaction.
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Cash flow improvements
For retailers, maintaining an active cash flow is challenging, especially when the operation involves paying for merchandise, suppliers, raw materials and staff salaries. In that case, in particular, PIX is a great alternative.
Purchase one click away
According to a survey published by the National Confederation of Industry (CNI) in early 2020, four out of ten Brazilians shop online and, it seems, people will continue shopping online even after the pandemic. With the PIX, consumers can shop online directly from their cell phones.