Promotional strategies are a set of actions used to leverage a brand, company, its products and services. As competition in the digital environment is high, implementing marketing tactics is a great alternative to increase sales.
The objectives of promotional actions are several, but the most important ones are: publicizing the company, increasing sales, strengthening the brand, reaching the target audience, retaining current customers and rescuing old ones.
What many don't know is that promotional strategies can and should be more than discounts. Using them to create a stronger relationship between the customer and the company, telling the story and trajectory of the brand is also a great tactic to connect with the public and generate even more competition.
So, if you're wondering what you should do to increase your company's sales and how to connect it even more with your target audience, check out 6 promotional strategies that we've separated for you!
Read too: How to sell via WhatsApp: check out 10 tips for your business!
6 Promotional Strategies for e-commerce:
- Offer coupons for the first purchase
First purchase discount coupons are great for attracting new customers. Experts have already confirmed that it can be decisive for the purchase. In addition, you can ask for the visitor's email in exchange for the coupon, and this will become the first step for your relationship to become closer.
- Make promotions on commemorative dates
Throughout the year, we have several dates that can serve as an opportunity for you to sell even more. Building an editorial calendar that focuses on your brand/product niche is a great opportunity to sell more on dates like: Mother's Day, Valentine's Day, Christmas, Black Friday.
Using dates like Customer Day, Consumer Day, to create exclusive coupons is also a great alternative.
- Encourage the purchase of items through kits
If you've ever entered a website to view a product, you've probably come across the list of related product suggestions that usually appears at the bottom of the screen. Creating a kit of these products and putting them on sale is a great strategy to increase sales.
Another strategy is to analyze the products that people put in the cart the most but, for some reason, end up discarding them at the end of the purchase and, gathering them in a kit! These discounts get a lot of attention from customers.
- Create campaigns on social networks
Personalized campaigns and targeted ads serve to reach the target audience that searches related to your product/service. Therefore, creating promotions and discounts to appear in the feed of these potential customers increases the chances of that person clicking on your profile to discover the brand.
But, it is important to point out that they work much more when media planning is done based on the behavior of your customers.
- Make shipping deals
Many people choose a product, put it in the cart, but at the time of checkout, they give up due to the shipping cost. According to a survey carried out by Reclame AQUI, more than 63% of respondents have already abandoned a purchase due to shipping.
Investing in promotional strategies linked to this cost can be very advantageous for your company!
- Intensify the campaigns
Intensify promotion campaigns 7 days before they happen. Use your company's social networks a lot for this, republish and share as many times as necessary.
I hope these promotional strategies are valid for you and that they can help increase your company's sales! We know that putting them into practice is not easy and, if necessary, you can count on Alliance Comunicação to take care of all of this for your company, studying your target audience and creating segmented strategies!
Read too: According to a study, 92% of Brazilians check prices before buying on Black Friday