Black Friday 2020 – the main retail event in Brazil – is coming and promises to be even stronger in the digital environment, due to the coronavirus pandemic and social isolation. Faced with this, purchases that would be made in person in normal times have decreased and people have started to opt for online shopping.
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In April alone, there was an increase of 81% in e-commerce sales compared to the same period in 2019, which generated revenues of 9.4 billion reais. These numbers indicate that Black Friday will generate much more revenue in the digital environment, even with the reopening of physical points of sale.
How to prepare for Black Friday 2020?
It is estimated that a large number of companies will adopt Black Friday 2020 in the digital environment and, therefore, it is necessary to be prepared for the intense flow of users.
Have a platform with good performance
Analyze whether your platform supports a large number of simultaneous accesses and, if necessary, upgrade, leaving 100% ready for the date.
Pay special attention to the look of the website and social media
It is important to create a good strategy for publicizing and advertising on social networks to let customers know. In the visual, remember to highlight the promotions and use elements and colors that attract attention.
Attention the competition
Always be aware of competitors' prices, promotions and sales strategy.
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Pre-collect data
A great idea is to collect data before Black Friday 2020, bringing the customer closer to the brand. Offer benefits or payment facilities for those who are not yet customers, or create an LP to collect emails, for example, so you can gather data to offer exclusive promotions on the day.
Build customer loyalty
Make relationship programs offering benefits and promotions, such as an email with discount coupons, for example.
Take care of service channels
Having channels available to pass on information or answer questions from customers is essential. Therefore, service via email, telephone, social networks or chat on the website needs to receive special attention, especially in the days before Black Friday 2020.
Attention in stocks
With promotions, sales will be higher than usual. Therefore, increase the expectation of stock volume to be able to meet everyone.
Use email marketing
Send promotions and offers emails to your customer base contact list and highlight that Black Friday 2020 is coming.
