Currently, a company being present on social networks is essential for it to have relevance in the market. With so many options, such as Twitter, Facebook, Tik Tok and Linkedin, Instagram for businesses is gaining more and more space. In addition to providing a closer relationship with the public, having an Instagram account is a great way to publicize the brand, since the social network has more than 1 billion active users worldwide and has been showing rapid growth.
Read too: Networks and social media: when to use each term?
How important is Instagram in a company's marketing strategy?
In addition to the main factor, which is the number of users present on the network, Instagram is different for business profiles, as it offers an account adapted for companies. In this way, it is possible to count on several metrics for online brand management and the ease of creating paid ads through Instagram for Business.
Another important point is that digital marketing strategies are gaining strength in the market. After all, in Brazil alone, almost 80% of the population has access to the internet, thus enabling the digital medium to provide creative and personalized ways to promote the brand in a totally segmented way.
Along with segmentation, it is also necessary to highlight that the network has frequent and engaged users. Therefore, the company's presence on the platform modernizes its image in the market, in addition to creating a relationship with customers, supported by important information and an attractive branding.
Why should I create an Instagram Profile for my business?
There's no denying that with a well-executed and designed strategy, it's possible to get great deals through Instagram. In addition, Instagram for Business provides Instagram Insights, with metrics that help guide the construction of efficient strategies with consistency of data on audience profile and engagement.
In addition, there are other benefits provided by the platform that will leave no doubt about the importance of a company's presence on Instagram.
1. focus on images
Images create an immediate emotional connection compared to text because they are so easily understood. Many platform users use Instagram to be entertained and inspired by the photos and videos posted.
Companies that create attractive images instead of making the platform a catalog of products and services are those concerned with passing on the organization's values. It is this behavior that creates empathy, attracts more followers and adds value to the brand.
2. Interaction with Facebook
When publishing a new image on Instagram, it is possible to automatically share it on the company's Facebook page, just link the accounts. This helps publicize the publications and encourages Facebook followers to also follow the Instagram profile.
Among the many benefits of integrating Facebook with Instagram, there is also Facebook Studio. This is another tool made available by the network that allows the management, publication, monetization and metering of the contents of the two social networks. In addition, it also helps in taking advantage of the financial resources invested in the platform and provides new monetization opportunities.
3. tag products
For companies that have a business profile on Instagram, it is normal to receive direct messages asking for information and purchase prices. With that in mind, the platform brought the possibility of creating a virtual catalog, linked directly to the company's website, leading the follower to the purchase in a simple and quick way.
To use this tool, it is necessary that the company has a business account, segmented by the area of activity and is linked to a Facebook page to make use of the Facebook Business Manager, where the catalog will be created.
Read too: How to use Facebook for your business
4. instagram ads
Instagram ads are a simple and effective way to reach more people, increasing brand awareness and helping to drive sales.
By clicking on the “Promote” button within publications, you will have access to an assistant that will help you create an ad. With it, it is possible to segment the target audience to which the ad will be directed, determine a budget and choose the duration of the campaign. These ads are customizable and can be served in a variety of formats, such as photos, photo sequence carousels or videos, and videos only. Among the campaign models that the tool makes available, there are conversions, generation of clicks, app downloads and several other options.
5. use of hashtags
Hashtags are a way of categorizing image content. They characterize the context of publications and help users interested in that content to reach your profile.
É essencial incluir hashtags nas legendas das imagens, uma vez que as mesmas ajudam o público a se identificar com as fotos ou vídeos postados. Além disso, também aumentam as chances de novos usuários conhecerem a marca, já que a foto pode ser encontrada na aba explorar quando a hashtag é procurada.
6. Instagram Stories
Stories help bring more humanity to the brand, using less artificial and produced images. The custom of disclosing behind the scenes, the company's daily life and more personalized subjects brings more fluidity and personality to the account.
In business profiles, this is a great way to promote event, blog and promotional content. In addition, if the profile has more than 100,000 followers, it is possible to boost a publication and insert a link to take users directly to the brand's website.
7. lives
This is an efficient way to hold workshops, interact with the public and even do product demonstrations. During the live, followers can send comments and questions to answer throughout the broadcast. In addition, through integration with Facebook, the live can be shared between the two platforms, reaching even more people.
8. IGTV
IGTV is a new tool present on Instagram that came to facilitate the consumption of long-lasting videos. The main point of attention for entrepreneurs is that videos can be up to one hour long and have the possibility of being posted in high quality. In addition, it is available in the company's feed and can be accessed through the brand's business profile.
As a result, IGTV has become an incredible way to produce in-depth, creative and relevant content to capture the maximum attention of the consumer and create engagement, since the platform allows comments, likes and shares of published videos.
9. audience engagement
Engagement refers to how much followers interact with the content available on the profile. In the case of Instagram, in addition to the follower being able to interact through comments, likes, direct messages and polls in stories, it is also possible to share and save the most interesting publications.
With so many interaction options, followers tend to be more engaged. If the brand focuses on maintaining a good response rate, with a level of engagement and monitoring, the reach and interaction with users can become even greater. This is due to the fact that Instagram can be used in different ways, since the platform allows you to gain customers, in addition to nurturing and educating them with the most diverse types of content, such as IGTV videos, targeted publications, stories and lives.