App Store Optimization (ASO), translated, means optimization in the app store. who works with seo strategies have heard of this term to attract visitors to a website from organic search on Google. It is no different in the world of applications, it is necessary to use optimization mechanisms so that the app is attractive and appears strategically for the user to download.
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Nowadays, with so many application options, investing in good positioning practices is a necessity, since the more visible it is to people, the greater the chances of return not only in number of installations, but also financially.
How to do a good ASO job?
Data from the Usage of Apps in Brazil study, by Opinion Box in partnership with Mobile Team, revealed that 50% of Brazilians who use apps have already purchased something within an app. Therefore, doing a good ASO job to make people interested in downloading your app and prioritizing the creation of applications that provide a good user experience is essential.
There are some tips that can help you understand these and other issues to improve app optimization:
Use strategic keywords for your APP
Just like Google's search engines, it's important to research which are the most strategic keywords for your business niche, that is, the most sought after by people who need the offered solution.
choose a good icon
There's no point in choosing the best keywords to promote the app's proposal if its visual identity communicates something else. Creating an icon is as important as a good name, and both aspects are essential to validate effectiveness in the ASO.
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Create an impactful description
The description helps in positioning the application and a good text is always a great opportunity to get ahead of competitors, so:
- Use the right keywords;
- Highlight the benefits of the application;
- Use few words;
- Prioritize an impactful message;
- Use a Call To Action to trigger a user action.
Invest in mobile UX
The user needs to have a good experience for him to recommend the application to his contact wheel. Developing a good app and gaining positive fame on the App Store goes beyond creation and promotion, it needs a mobile UX, so that people evaluate the app correctly.
To provide a successful experience for the user, it is necessary to think about some factors such as simplicity, ease of navigation, size of occupation in the cell phone memory and readability of the content.