Reaching a positive Return on Investment (ROI) is a reason for joy for every manager. However, have you ever imagined having a cost of cents to capture a lead? And best of all, a product with high added value.
In this content, we will talk about the Trindade Imóveis case and how we helped this client generate more than 1 thousand leads per month with a CPL (cost per lead) below R$ 0.50 per month.
A little about Trindade Imóveis
Trindade Imóveis is a real estate company, focused on B2C, in the city of Santa Luzia (MG), which has been in the market for over 15 years, and has a branch in the capital of Minas Gerais. The company has a catalog with hundreds of projects for sale, which serves the most varied audiences, with properties ranging from R$ 97 thousand to more than R$ 3 million.
As a result, until 2020, when they became our clients, their advertising was predominantly offline, with banners, signs and banners distributed throughout the region. While in digital media, the brand had a timid presence, with little familiarity with social media tools and little use of the potential of its website.
How do we intensify the brand’s presence in digital media?
In parallel with the modernization and strategic renewal of digital media with regard to organic performance, we work on building campaigns on Facebook, Instagram and Google.
It was a project that gradually gained consistency and involved many techniques. In addition to customer participation with constant feedback on leads, so that the audience was segmented in the best possible way (income, age group, among other aspects), we also focused on A/B tests, according to the type of property. Thus, it was possible, first, to concentrate the amounts invested on the right people and, also, to promptly deactivate what was not working or not performing so well. Everything to focus resources on what was proven to bring the best cost-benefit.
Another very important strategy that we have managed to maintain is continuous long-term investment in media and Google. This detail is a strong ally in periodic monitoring, to observe seasonal trends. Everything so that the values are used in the best possible way and the CPL is reduced to the extreme, less than R$ 0.50
The Trindade Imóveis case is very interesting due to the contrast observed between the CPL and the value of the product to be purchased. After all, for less than R$ 0.50 they can attract a customer who will make a purchase worth thousands or even millions.
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