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What can companies learn from the new Artificial Intelligence (AI): ChatGPT and Bard?

chatpgt

The following text was mostly produced by the novelty that has aroused the curiosity and fear of many professionals, the ChatGPT. In it, it is possible to observe a little how the AI talks about itself and its competitor that is about to be launched, the Bard, even punctuating ethical issues. Interested? So check out the content to draw your own conclusions. Ah, in case you were wondering, this bolded excerpt was entirely produced by human hands and mind.

The ChatGPT tool is a natural language model that can provide valuable insights for businesses. One of the key lessons companies can learn from ChatGPT is the importance of clear and efficient communication. When customers ask questions or need help, they expect fast, accurate answers. If a company cannot provide this information clearly and concisely, it can lead to customer frustration and eventually lost business.

Another lesson is the importance of personalization when interacting with customers. The tool tries to understand the context and provide the most relevant answer possible. Likewise, the brand must work to personalize its interactions with customers, taking into account their individual needs and preferences. This could include providing product recommendations based on the customer's purchase history or sending them special offers that are of interest to them.

Read too: See 7 steps to make a digital transformation in your company

ChatGPT also shows the importance of data analysis. The tool uses data to understand language and provide accurate answers. That is, using data to better understand your customers' needs and preferences. Additionally, it can help identify areas that need improvement and provide a more personalized experience for customers.

Ultimately, ChatGPT can teach you about the importance of keeping human interactions with people. Although the tool is highly advanced, it is still unable to fully replicate the complexity and nuance of human interaction. Companies, therefore, must always remember to maintain humanity in their interactions by being empathetic, authentic and personable whenever possible. This can help build stronger connections with customers and build lasting brand relationships.

AI Bard, Google's artificial intelligence in development concurrent with ChatGPT, is also already capable of awakening reflections for brands

chatpgt

Artificial Intelligence Bard (also known as AI Bard) is a platform created by technology company OpenAI that aims to create an AI capable of writing poems, songs and even novels.

Until now, AI Bard has received a lot of attention from the media and experts in artificial intelligence and linguistics, due to its ability to create texts that appear to be written by human beings. The platform uses a natural language processing neural network, capable of recognizing language patterns and structures to produce creative texts.

The great advantage of AI Bard is that it is capable of writing in different styles and genres, which includes poetry, prose and even music. The platform can be trained on different types of texts, such as classic works of literature and song lyrics, to learn the nuances of different genres and styles.

OpenAI has already shown examples of AI Bard's capabilities, such as a poem on the theme of Valentine's Day that was created from a user-supplied opening sentence, and an original song that mimicked the style of American rapper Travis Scott.

While still in development, AI Bard has the potential to revolutionize the way art is created and enjoyed. The platform can be used by writers, poets and musicians to be inspired and create new works, as well as by companies looking to create original and creative content for their customers.

Read too: Want to know how to increase sales in 2023? Check out 10 best practices!

However, AI Bard also raises some ethical and intellectual property issues, especially regarding the copyright of works created by artificial intelligences. Some copyright experts suggest that works created by AI Bard should be treated as independent creative works with their own copyright.

In short, Bard Artificial Intelligence is a promising platform that has the potential to revolutionize artistic creation. While still in development, AI Bard has already shown impressive abilities in creating original text and music, and can be used to inspire and create new works in a variety of genres and styles.

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Ads on TikTok are 73% more efficient than on other media, research points out

Anúncios no TikTok

According to a recent survey by Nielsen, commissioned by TikTok, advertising campaigns on the platform can be very promising for brands. The survey found that ads on TikTok are 73% more efficient when compared to other social media. The study also raised another very interesting quantitative data, that the average return of the Chinese App is 80% more efficient with regard to offline means.

Read too: How to create a relevant profile for your business on Instagram

In the first three months of 2022, an increase of 151% was observed in the number of advertisers on TikTok in Latin America alone. According to Gabriela Comazzetto, Head of Global Business Solutions at TikTok for Latin America, this is evidence that the platform not only has the potential to increase companies' exposure, but also to optimize their respective performances.

Over the past year, TikTok has set out to launch new tools that improve brands' performance on the platform. Among the examples, it is possible to highlight the press, whose proposal is to carry out advertisements in contents or trends of greater engagement. The idea has a logic very similar to prime time TV.

Ads on TikTok have been showing promise, so I should get my business on the platform, right? It depends!

Anúncios no TikTok

A study entitled Inside Advertising 2022, by Kantar IBOPE Media, also has encouraging information that, more and more, small and medium-sized companies are advertising their products and services in the media (online and offline). When comparing 2021 with 2020, there was a growth in the number of advertisers of 22%, and 47% in the relationship between 2021 and 2019. Without a doubt, the advancement of technologies and the democratization of access to ads are the main factors that led to this evolution.

Faced with these two scenarios: TikTok bringing very good results and more companies willing to buy media, it is common for many managers to get excited and launch themselves into these ads immediately under the pressure of “not being left out”. This is a wrong decision. It is necessary, first of all, to consider strategic and technical aspects, answering questions such as: Does an ad on TikTok make sense for my brand and audience? How will I reach my audience? Which filters should I use to have the best possible cost-benefit?

When playing without a Digital Marketing plan in a new social media, either with organic publications or advertisements, your company may be wasting money and time dedicating itself to a platform that does not make sense for it.

Read too: LinkedIn Ads: learn why to invest in ads on this social network

It is in contexts like these that having a Marketing team available to your brand makes all the difference, as in addition to outlining strategies, it will be able to prevent efforts that would hardly bring good results and focus on what makes sense for the brand, its values and customers as a whole.

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Diversity: Instagram releases the option to insert pronouns in the profile in Portuguese

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Instagram took a big step towards diversity recently and introduced an update that allows media users to add their pronouns, including the neutral pronoun. According to the platform's press office, the new profile editing feature was a way to facilitate a practice that had already been practiced by some users, who put the information in the bio description.

Read too: Instagram Shopping: discover the functions of the new feature of the social network

The update has been available since 2021 for those using the App in English. However, the feature is currently also available in Portuguese, French, Spanish, German, Indonesian, Arabic, Turkish, Persian, Norwegian, Finnish, Danish, Dutch and Swedish, so that more people have the option to make the change to their profile. .

Another media with the feature is LinkedIn, a platform dedicated to professional and academic connections. Since 2021, its users can insert he/his, she/her or personalized pronouns, thus meeting all the needs of the LGBTQIAP+ community. The update was an important step towards encouraging debate in corporate environments through the inclusion of the media.

pronomes no perfil

Read too: How to create a relevant profile for your business on Instagram

How to insert the pronoun in my Instagram profile?

pronomes no perfil

To insert the information in the Instagram profile bio is very simple. Just have the application open and the account logged in and tap on “Edit profile”.

If the platform is up to date, the “Pronouns” option will be available and, by clicking on it, you will be able to choose from the variety of languages available and which one you prefer to use.

In the settings, it is still possible to choose whether the user wants his pronoun to be available to all Instagram users or just his followers. Finally, click on “Finish” and check how the update turned out by going to view your profile!

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5 Sales Tips for SMEs Without Investing Too Much

Dicas de vendas

Increasing sales targets involves planning and changes in practices that, in fact, can be just small day-to-day adjustments that do not require large investments in tools and employees, for example. If your SME (small and medium-sized business) has set this as a goal for the coming months or year, check out the 5 sales tips that we've separated for today's content.

Read too: How to sell via WhatsApp: check out 10 tips for your business!

1 – Identify which way to go

First of all, the manager needs to recognize which of the 3 paths he will follow to leverage his business sales. They are: expanding the customer portfolio, increasing the average frequency of purchases and increasing the average ticket.

Therefore, exercise which hypotheses would increase the customer base; which practices would lead to an increase in the average purchase frequency and; which would generate an increase in the average ticket. In the end, evaluate which path is the most viable for your business to put it into practice.

2 – Update yourself on the market

Try to stay informed about economic and market news. It seems something quite out of the company's day-to-day reality, but if your supplier imports goods, the fluctuation of the dollar has a lot of influence on your negotiation with it, making it more expensive or cheaper. Therefore, keeping an eye on these issues can put you one step ahead of regional competitors, to stock products that will become more expensive later, for example.

Dicas de vendas

3 – Study the competition

Observing the competition yields many insights to refine the business. With practice, it is possible to better understand the level of service offered by them, what marketing strategies they use, the level of quality of their products and services. During the observation, it is very important to have a critical eye, because, obviously, not everything that the competitor practices makes sense for its customers and its infrastructure. This is a study to verify, within its limitations, what is possible to do, to add value to your product or service.

4 – Establish a differential for your business

In the case of retailers, a common concern is the differential, since the competitor sells exactly the same product. To stand out, it's important to understand what your main attribute is and focus your efforts on improving it. It sounds pretty abstract, but it's not. This positive highlight over the competition can be ultra-fast delivery, very responsive personalized service via WhatsApp, free shipping to a certain region, etc.

Read too: Check out some important pillars to boost your internet sales

5 – Measure your results

The last of our sales tips is that, during the execution of the planning, the manager monitors the results he is getting on conversions through social media ads, Google Ads or distribution of flyers in the street, in order to improve settings or perhaps resign to strategies that do not generate return in the middle of the path. In the end, this flexibility saves company resources to be directed to what works.

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Want to know how to increase sales in 2023? Check out 10 best practices!

como aumentar as vendas

The transformations imposed by the pandemic continue to leave traces of changes in consumer behavior, such as the growth of online shopping. According to the Latin America 2022 survey by Retail X, Brazil is in the lead of Latin countries in the annual comparison with 2021 in terms of revenue obtained from e-commerce, reaching US1TP4Q 49.2 billion. However, to conquer a space in this highly competitive billionaire market it is necessary to adopt strategies and good practices, right? Check out our content today and see how to increase sales even in 2023 with our 10 tips.

Read too: Data-driven content and more! Check out the main Digital Marketing trends for 2023

1 – Create a persona for your business

This is a basic tip, but one that many managers end up leaving aside because they find it trivial. However, the creation of a persona is one of the main bases for the retailer or any other company to narrow its scope and fully understand the needs of its consumer. With that at the tip of the pencil, it is possible to plan the sale of new products, the inauguration of a new distribution center, among other key decisions.

2 – Use data to your advantage

Create records, invest in chatbots or artificial intelligence tools that capture information from users who pass through your website or App, remembering to issue warnings to users that their data is being assimilated, respecting the General Law for the Protection of Personal Data (LGPD) ). This information can be used to attract new customers and help you answer the question “how to increase sales?”, creating more assertive campaigns, for example.

3 – Humanized service

Moving now from the opposite side of automation, it is important not to forego the human factor when it comes to quality service. This means providing fast, high-quality service that is 100% available to the customer. Remember, the competitor may sell exactly the same product as you, so make a difference by offering different service.

como aumentar as vendas

4 – Listen to what your client has to say even if it is not easy

Tip 5 complements tip 4, and touches on a topic that isn't very easy to deal with: bad reviews. Humanized service also demands knowing how to deal with these moments and that means understanding the customer's complaint in its entirety, in order to solve his problem in the best possible way. Transparency must be maintained above all else, so that he feels free to return later, to buy another product or, who knows, wait for the longer shipping, the subject of any complaint.

5 – Speak like your buyer

Exploring the topic of customer relations a little further, it is important that the service team undergo training and have a profile that addresses the shopper in line with his profile. Remember the persona from topic 1? So it helps here too. This generates greater brand identification and, again, the competitor may be selling the exact same product as you, so make the difference through service.

6 – Facilitate the practice of m-commerce

According to the Latin America survey, almost half of Brazilian consumers prefer to shop online using their cell phones instead of their computers, and the expectation is that this habit will prevail, reaching US$ 52 billion by 2025. In this sense, it is very important that retailers have a mobile-friendly sales platform (tablets and smartphones), so that consumers have a good digital shopping experience.

7 – Consider starting to sell on a Marketplace

In the search for how to increase sales, many retailers end up turning to marketplaces without much thought. The strategy has the advantage of placing its items under the name of a large company, available to consumers who are there for the sole purpose of buying and there is a whole infrastructure in place.

However, there is the disadvantage that your brand name is hardly linked to the customer's purchase. Let's do an exercise here: do you remember the name of the last store that sold it to you through Mercado Livre? Few people remember. In short, think carefully if it's worth it for your store to enter the world of marketplaces.

8 – Awaken feelings

It is important to remember that the consumer is a person with feelings, ideas and values. Therefore, try to go beyond promoting products, thinking about ways to awaken feelings related to that item. A classic example of this are the Mother's Day advertisements for cosmetics that are shown on television, which show happy moments between children and their mothers and grandmothers.

Read too: Check out 6 promotional strategies to move your e-commerce

9 – Bet on after-sales

Knowing how to run a good after-sales service is just as important as knowing how to increase sales. This is the time to nurture the relationship with the customer, so that he gets closer to the brand. Among the practices is the sending of brief satisfaction surveys, announcement of launches, loyalty programs, discounts for future purchases, etc.

10 – If possible, professionalize your retail marketing

It is true that many Brazilian managers learn 'by force' what works and what does not work for their company in terms of marketing. However, nowadays, with the various resources available, it is very easy to get lost not only in the variety of online retail structures, but also in the forms of disclosure. Therefore, it is necessary to do a very well-structured planning so that the efforts are as assertive as possible.

Therefore, having a team of marketing professionals available to your company is an investment worth considering in your budget. Marketing demands strategies and technical knowledge that save resources and can bring surprisingly good results in the long term. 

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Data-driven content and more! Check out the main Digital Marketing trends for 2023

Digital, by essence, allows the rapid creation of content formats and platforms, proposing new dynamics among users, among other phenomena that allow us as a company to speculate on what will consolidate in Digital Marketing and in which market segments. It is very important that the manager, when identifying the emergence of a new social media to which many users are migrating, seeing the Koo application go viral in November 2022, does not create a profile for his company there simply for the sake of creating it. First of all, you need to know if your client is there as a prospect and if it makes sense for the brand to occupy that space. It is, therefore, a strategic decision, which a specialized consultancy can make all the difference in order not to 'let the ball go'. However, to decide to follow a new movement, it is important to know what is happening. Therefore, in today's content, we address the main Digital Marketing trends for 2023, for you to evaluate them and, who knows, change the course of your business with a new strategic marketing direction. 

Read too: See 7 steps to make a digital transformation in your company

Conversational Marketing

According to a survey of approximately 40,000 RD Station customers, there has been a significant growth in the conversion rate using WhatsApp tools of almost 70%, in addition to an increase of 40% in closing sales. The data are from an annual comparison, between 2021 and 2022, however, it shows the consolidation of a consumer who yearns for real-time service channels.

In the case of Brazil, this behavior is shown mainly in WhatsApp, because it is one of the most popular apps in the country, with 147 million users, being the second nation with the highest number of App users in the world, behind only India.

Read too: “Next Businesses”: discover the new WhatsApp feature

Data-driven content is one of the strongest Digital Marketing trends for the year

Of course, seeing a post from your company go viral on social media with likes or an ad on Google Ads having a high click-through rate brings, a priori, the satisfaction that a good job was done there. However, when having a Digital Marketing agency as a partner, it is necessary to understand that, this good first performance, may have been influenced by a seasonal event and that may not be repeated in the coming weeks or months. Therefore, it is very important not to get stuck in a myopic view and go beyond it. That is, looking for insights on top of this data, to understand what was so relevant for people to interact in this way.

Conteúdos baseados em dados e mais! Confira as principais tendências de Marketing Digital para 2023

Given the wealth of data that marketing professionals have access to today, it is imperative to use this information to devise content strategies that make sense for the brand's target audience. In addition to understanding what went well and why, it is also essential to be aware of what did not work and why. Data, while ethically obtained, is available to help us do a better and more accurate job, which saves resources and time.

Digital Marketing is, more and more, an area that focuses on data and critical thinking about them, so as not to get lost in a sea of metrics that maybe don't say that much.

Diverse and inclusive brands

What is the basic principle of social media? It can be said that, connecting people who exchange messages, comments, likes, etc. That is, they are platforms, predominantly made for people. When entering a space like this, it is very important that the brand does not fail to look at this social media premise and, therefore, go beyond the proposal to sell and propose to create true connections with its consumers. And this is directly linked to communicating in a more human way, showing real and diverse people, and in an accessible way, subtitling videos, for example.

However, it is imperative that the brand expresses these values only if they are genuine. The contemporary consumer is smart and quickly realizes when it is not something true. Furthermore, any company is subject to exposure in the media which, if true, puts down all the false discourse of inclusion. Therefore, more important than authentically connecting with the internet community itself, is being true to what is preached within the company's premises.

Listen to your community

Still taking advantage of the topic on the basic principle of social media, it is worth highlighting the power of digital communities, which are the result of longer-term work and which are integrated with Relationship Marketing. These communities are basically made up of admirers and consumers of products and services, who interact with the brand digitally, giving their respective opinions on launches, for example.

It is interesting when the brand proposes to respond to its community through a SAC 2.0 aligned with the company's values. Who has never seen Netflix's relaxed tweets with their followers? This type of attitude strengthens ties, reinforces values, builds customer loyalty and generates insights so that the brand continues to serve its audience well.

omnichannel solutions

Recent surveys such as Social Commerce by Alli N | Social Miner in partnership with Opinion Box and Etus, point to a consumer profile that researches the product of interest on digital channels and then buys in a physical location, thus demonstrating the increasing integration of the digital medium with the physical. Although many managers have the mindset that seeing points of sale as separate elements: the physical store, e-commerce, App, social media, etc. The contemporary consumer does not have these boundaries very clear in mind. For him, the interesting thing is to separate an item in the cart on the App on the cell phone, so that he can complete the purchase via e-commerce on the computer and schedule the collection of the product at the physical store closest to his work.

Read too: Check out 6 promotional strategies to move your e-commerce

Omnichannel solutions have the mission of delivering this convenience to their audience, integrating a robust system, so that, in fact, they don't even notice that they've been through different points of sale.

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“Next Businesses”: discover the new WhatsApp feature

Every day, WhatsApp gains more functions that go beyond its scope of messages. The application has become a platform for doing business, and the novelty of the time is the “Next Businesses” feature, available only in the city of São Paulo.

The new tool will serve as a way to discover businesses and services near you, from a list within the application. There, you can discover supermarkets, beauty salons, restaurants, clothing stores and many other services! In this way, contacting potential customers with companies that use WhatsApp Business will be much easier.

The novelty, announced in September, is still in the testing phase. Initially, it will work only in São Paulo, among users of the beta version. And, according to WhatsApp, companies in the city can now register through the “business guide”.

Read too: Check out 6 promotional strategies to move your e-commerce

The new WhatsApp function, “Next Businesses”, promises to add to sales!

The new feature, in addition to displaying different business categories, also allows you to read the details about each one. Distance information will be available, as well as the messaging feature, so that the customer can start a conversation directly with the store, if interested!

According to Will Cathcart, CEO of WhatsApp, over the next few months the company will collect opinions about the tool to study its application to new locations. “We will see the expansion of this service to other cities and other types of businesses available on WhatsApp,” he explained. 

Read too: How to sell via WhatsApp: check out 10 tips for your business!

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Mental sales triggers: what are they and how to use them?

To explain it simply, mental sales triggers are a set of techniques that serve to stimulate the brain to make a certain decision. For anyone working in sales, being aware of these triggers and learning how to use them is essential for key negotiation moments.

The stimuli that our brain captures are involved in a social and emotional context. It's from them that our mind makes everyday decisions. Therefore, knowing how to awaken them is decisive for sales. 

A day, as much as the number seems too high, we make about 35 thousand decisions. Most of them are taken on autopilot, as our brain creates shortcuts and simple mental rules to save our time and energy. 

To stimulate the choices of your prospects and partners, you need to find one of these mental shortcuts to trigger quick and automatic reactions, which influence you on the sale. That's what mental triggers are for. 

Read too: Check out 6 promotional strategies to move your e-commerce

What are the main mental triggers dand sales?

There are a number of mental sales triggers. Alliance Comunicação listed here some of the most important ones for you to apply in your company:

novelty trigger

Novelty is a powerful mental trigger, as people are always waiting to experience something new that will satisfy their cravings. So launch innovations whenever possible!

emergency trigger

The urgency is related to the amount of time that the person has to decide the purchase. For example: "it's now or never" or "this promotion expires in 2 days". 

scarcity trigger

Similar to the urgency trigger, the scarcity trigger accelerates decisions with announcements like “limited enrollment” or “only two shirts available in stock”.

authority trigger

It is used for people to listen to what you have to say because you know what you are talking about, you have authority and the public trusts you. Examples: put a professional makeup artist to advertise a product, a doctor to make the medicine, etc.

trust trigger

This trigger is triggered when the customer feels they can trust you through authority, value generation, social proof, among others. 

reciprocity trigger

The reciprocity trigger is activated when the company does something special for the customer. “Seven days free” or birthday coupons and overdelivery deliveries. Stimuli of this type leverage sales considerably. 

Pain x pleasure trigger:

To use this trigger, you need to identify what causes pain and pleasure in your consumers. From this, you initially present the solutions to your audience's annoyances and, soon after, you present the benefits. First focus on running away from pain and then stimulating pleasure. 

Now that you know more about mental triggers, start practicing them as marketing strategies to make your online sales take off! 

Read too: How to sell via WhatsApp: check out 10 tips for your business!

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Check out 6 promotional strategies to move your e-commerce

Promotional strategies are a set of actions used to leverage a brand, company, its products and services. As competition in the digital environment is high, implementing marketing tactics is a great alternative to increase sales.

The objectives of promotional actions are several, but the most important ones are: publicizing the company, increasing sales, strengthening the brand, reaching the target audience, retaining current customers and rescuing old ones.

What many don't know is that promotional strategies can and should be more than discounts. Using them to create a stronger relationship between the customer and the company, telling the story and trajectory of the brand is also a great tactic to connect with the public and generate even more competition. 

So, if you're wondering what you should do to increase your company's sales and how to connect it even more with your target audience, check out 6 promotional strategies that we've separated for you!

Read too: How to sell via WhatsApp: check out 10 tips for your business!

6 Promotional Strategies for e-commerce:

  1. Offer coupons for the first purchase

First purchase discount coupons are great for attracting new customers. Experts have already confirmed that it can be decisive for the purchase. In addition, you can ask for the visitor's email in exchange for the coupon, and this will become the first step for your relationship to become closer.

  1. Make promotions on commemorative dates

Throughout the year, we have several dates that can serve as an opportunity for you to sell even more. Building an editorial calendar that focuses on your brand/product niche is a great opportunity to sell more on dates like: Mother's Day, Valentine's Day, Christmas, Black Friday. 

Using dates like Customer Day, Consumer Day, to create exclusive coupons is also a great alternative. 

  1. Encourage the purchase of items through kits

If you've ever entered a website to view a product, you've probably come across the list of related product suggestions that usually appears at the bottom of the screen. Creating a kit of these products and putting them on sale is a great strategy to increase sales. 

Another strategy is to analyze the products that people put in the cart the most but, for some reason, end up discarding them at the end of the purchase and, gathering them in a kit! These discounts get a lot of attention from customers. 

  1. Create campaigns on social networks

Personalized campaigns and targeted ads serve to reach the target audience that searches related to your product/service. Therefore, creating promotions and discounts to appear in the feed of these potential customers increases the chances of that person clicking on your profile to discover the brand.

But, it is important to point out that they work much more when media planning is done based on the behavior of your customers. 

  1. Make shipping deals

Many people choose a product, put it in the cart, but at the time of checkout, they give up due to the shipping cost. According to a survey carried out by Reclame AQUI, more than 63% of respondents have already abandoned a purchase due to shipping. 

Investing in promotional strategies linked to this cost can be very advantageous for your company!

  1. Intensify the campaigns

Intensify promotion campaigns 7 days before they happen. Use your company's social networks a lot for this, republish and share as many times as necessary. 

I hope these promotional strategies are valid for you and that they can help increase your company's sales! We know that putting them into practice is not easy and, if necessary, you can count on Alliance Comunicação to take care of all of this for your company, studying your target audience and creating segmented strategies! 

Read too: According to a study, 92% of Brazilians check prices before buying on Black Friday