Advertising is the marketing strategy that promotes the dissemination of a product, service, idea or brand, through advertisements, in order to reach a target audience and encourage them to take action.
This mechanism is still the soul of the business and this is easy to prove. She is part of our lives. It's on the streets, in malls, inside our homes, in the newspaper, magazine, cell phone, internet. Wherever you look, it's there.
Since childhood, we grew up with our favorite commercials and seeing ads in all formats. Thus, advertising surpassed its commercial purposes and became part of our culture. And this is even more valuable for brands that want to be recognized and impact their audience.
Hence the importance of creating memorable campaigns and buying space in the right media, combining strategy with creativity to achieve good results. It all depends on the purpose and type of advertising being created.
In all cases, this powerful communication tool is able to propel people towards the company.
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