Every day, WhatsApp gains more functions that go beyond its scope of messages. The application has become a platform for doing business, and the novelty of the time is the “Next Businesses” feature, available only in the city of São Paulo.
The new tool will serve as a way to discover businesses and services near you, from a list within the application. There, you can discover supermarkets, beauty salons, restaurants, clothing stores and many other services! In this way, contacting potential customers with companies that use WhatsApp Business will be much easier.
The novelty, announced in September, is still in the testing phase. Initially, it will work only in São Paulo, among users of the beta version. And, according to WhatsApp, companies in the city can now register through the “business guide”.
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The new WhatsApp function, “Next Businesses”, promises to add to sales!
The new feature, in addition to displaying different business categories, also allows you to read the details about each one. Distance information will be available, as well as the messaging feature, so that the customer can start a conversation directly with the store, if interested!
According to Will Cathcart, CEO of WhatsApp, over the next few months the company will collect opinions about the tool to study its application to new locations. “We will see the expansion of this service to other cities and other types of businesses available on WhatsApp,” he explained.
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