Month: June 2021

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Brand investment in social networks grows by 60% between 2020 and 2021, Instagram and Facebook stand out

Paid campaigns are an important digital marketing strategy. Likewise, building the presence of brands on social networks must take into account technical issues and dialogue with the public of interest. Which consequently favors the generation of better results and delivery of content desired by followers. According to a Socialbakers report, such methods were the big bet for companies in the first quarter of 2021.

Recognized for analyzing corporate performance in social media, Socialbakers released an analysis of the main trends in the area. Comprising the first quarter of 2021, the survey brings important data regarding customer experience and brand positioning.

Read too: Engagement with environmental guidelines has increased in the last 5 years, according to research

According to the survey, there has been an exponential growth in investment in ads on social networks. In context, the most popular ones stand out, Instagram and Facebook. When comparing with the numbers of 2020 (a year in which records were broken), the increase was 60%. When it comes to paid advertising, the numbers register approximately 30% of growth.

The survey also indicates that, taking into account some specific sectors, investment by brands in social networks has skyrocketed. The automotive branch and the alcoholic beverages industry revealed increases of 102% and 81%, respectively, in the application of resources.

Brand presence on social networks is built in different ways

In another study by the digital marketing company, there is Instagram's record of greater leadership over Facebook during the pandemic. Also according to the report, the popularity of Instagram is 34.7% greater than that of Zuckerberg's first network. In this sense, it is worth pointing out that the way to develop brands in social networks must also be different.

Read too: LinkedIn Ads: learn why to invest in ads on this social network

While on Facebook user interaction is permeated by the frequent choice of informative content, Instagram is different. In this network, the focus must be on creativity. Strategies that stimulate engagement and increase brand recognition are very welcome, generating value for the company. Facebook, because it has more information, becomes the ideal lead conversion space.

In short, the combination of all strategies is fundamental in strengthening brands on social networks.

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Engagement with environmental guidelines has increased in the last 5 years, according to research

Engagement with environmental agendas has taken on even greater proportions in recent years, as indicated by a study by the Economist Intelligence Unit. The company, which specializes in forecasting and consulting, presented relevant data on the subject, raising reflections on an economic organization that prioritizes sustainable practices in its production.

On the global stage, themes related to environmental conservation have been increasingly recurrent, see the Paris Agreement of 2015. The treaty establishes a commitment between nations to reduce the emission of greenhouse gases, guiding countries and corporations to adoption of conscious alternatives.

Read too: Check out some important pillars to boost your internet sales

In this regard, the internet has been a great ally in the dissemination of content on sustainability. According to the study An Eco-Awakening: Measuring Global Awareness, Engagement, and Action for Nature, people's concern for the environmental cause has grown 16% in the last five years.

Engagement with environmental guidelines and the importance of digital media

The analysis, in turn, highlights the behavior of communication vehicles, brands and companies in these results. This is because sharing ideas associated with sustainable development and conscious consumption makes all the difference in this scenario. After all, engagement with environmental agendas within digital environments reaches a significant number of people, expanding debates.

Read too: LinkedIn Ads: learn why to invest in ads on this social network

And according to the survey data, mobilization goes further, reflecting in individual actions, such as the creation of petitions. Since 2016, more than 159 million signatures have been collected in biodiversity campaigns, where Brazil represents the largest share with 23 million records, an organization also found in social and collective movements.

The idea is, in general terms, the creation of a more sustainable and fair economy for all.