Month: January 2021

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See why the PIX is advantageous for your e-commerce

Unlike DOC or TED transactions, PIX is a resource that allows people – both individuals and legal entities – to make payments at any time of the day, with the difference that payment falls at the same time, even on weekends and holidays. 

Read too: What is AMP technology and how to configure your website to be faster

With PIX, those who sell a product receive the money immediately and those who pay do not have to pay extra transfer or bank slip fees. That is, in addition to a simple, practical and fast payment, another advantage of this format is the economy. 

PIX was created to provide endless advantages for consumers and sellers, including:

  • Less unnecessary fees and interest;
  • More practicality when paying;
  • Agility in the transaction and focus on instant payment;
  • More alternatives for the customer to choose the best payment method;
  • Simplicity when paying: just enter your CPF and e-mail;
  • Intuitive transaction: it is possible to pay with QR Code in the case of physical stores.

Advantages of PIX in e-commerce

The main impact of PIX on e-commerce is to transform the buying process into something more intuitive. Consumers make the purchase and payment is identified at the time by the seller who already speeds up the production, packaging and shipping of the product. Among the advantages of joining the PIX are:

Payment received on time

The customer makes the payment at any time of the day and, in seconds, the amount is already in the seller's account, which is an advantage for both sides, since the purchase is confirmed instantly, speeding up the production and shipment of the product. 

Ease of ordering and delivery

Normally, shipment is only confirmed after proof of payment. With PIX, this process is simpler and faster, providing greater customer satisfaction. 

PIX e-commerce

Read too: New normal: what the pandemic brought differently to the daily lives of people and brands

Cash flow improvements

For retailers, maintaining an active cash flow is challenging, especially when the operation involves paying for merchandise, suppliers, raw materials and staff salaries. In that case, in particular, PIX is a great alternative.

Purchase one click away

According to a survey published by the National Confederation of Industry (CNI) in early 2020, four out of ten Brazilians shop online and, it seems, people will continue shopping online even after the pandemic. With the PIX, consumers can shop online directly from their cell phones. 

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Are you familiar with App Store Optimization (ASO)?

App Store Optimization

App Store Optimization (ASO), translated, means optimization in the app store. who works with seo strategies have heard of this term to attract visitors to a website from organic search on Google. It is no different in the world of applications, it is necessary to use optimization mechanisms so that the app is attractive and appears strategically for the user to download. 

Read too: Learn the main digital marketing trends for 2021

Nowadays, with so many application options, investing in good positioning practices is a necessity, since the more visible it is to people, the greater the chances of return not only in number of installations, but also financially.

How to do a good ASO job?

Data from the Usage of Apps in Brazil study, by Opinion Box in partnership with Mobile Team, revealed that 50% of Brazilians who use apps have already purchased something within an app. Therefore, doing a good ASO job to make people interested in downloading your app and prioritizing the creation of applications that provide a good user experience is essential. 

There are some tips that can help you understand these and other issues to improve app optimization:

Use strategic keywords for your APP

Just like Google's search engines, it's important to research which are the most strategic keywords for your business niche, that is, the most sought after by people who need the offered solution. 

ASO

choose a good icon

There's no point in choosing the best keywords to promote the app's proposal if its visual identity communicates something else. Creating an icon is as important as a good name, and both aspects are essential to validate effectiveness in the ASO.

Read too: Learn how to use organic traffic to drive hits to your website

Create an impactful description

The description helps in positioning the application and a good text is always a great opportunity to get ahead of competitors, so: 

  • Use the right keywords;
  • Highlight the benefits of the application;
  • Use few words;
  • Prioritize an impactful message;
  • Use a Call To Action to trigger a user action.

Invest in mobile UX

The user needs to have a good experience for him to recommend the application to his contact wheel. Developing a good app and gaining positive fame on the App Store goes beyond creation and promotion, it needs a mobile UX, so that people evaluate the app correctly. 

To provide a successful experience for the user, it is necessary to think about some factors such as simplicity, ease of navigation, size of occupation in the cell phone memory and readability of the content.

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Connect your company: find out which social networks are most used in Brazil in 2020

redes sociais mais utilizadas no Brasil

The year 2020 generated significant changes in the digital habits of people around the world. With the new coronavirus pandemic, the consumption of information by social media increased significantly and ended up generating changes in the ranking of social media most used in Brazil, according to the October 2020 report produced by We Are Social and Hootsuite.

Read too: Learn the main digital marketing trends for 2021

The most current data shows that Brazilians spend, on average, 3 hours and 31 minutes a day on social networks, and this has increased over the past year. In addition to the time spent on social networks having changed, another novelty, such as TikTok, has conquered people from all over the country. 

The 10 most used social networks in Brazil in 2020

At the Digital marketing, social networks are important channels to reach the target audience. And, in order to identify which audiences for a brand can be greater and make good use of it, it is necessary to know the most popular ones and those with the highest number of users. 

Below is the ranking of the 10 most used social networks in Brazil during the past year: 

Facebook

O Facebook returned to first place in Brazil in 2020, and continues to be the category platform most used by the world's population with more than 2.7 billion active accounts, 130 million of which are Brazilian. 

It is a comprehensive and versatile social network, which brings together many features in one place, from generating business, getting information to meeting people. That's why, for companies that invest in Inbound Marketing, it's practically impossible not to be on Facebook.

Whatsapp

O Whatsapp is the most popular instant messaging social network among Brazilians, with 120 million accounts. In addition to being a very simple tool for conversation, the app allows for more direct contact with the company. Through it, it is possible to advertise products, schedule services and even answer customer questions.

redes sociais mais utilizadas no Brasil

YouTube

In the previous edition of the ranking, the youtube had passed Facebook and become the most used social network in Brazil, being the main one for online videos today, with more than 2 billion active users and more than 1 billion hours of videos viewed daily. 

As the video format for sharing content is becoming more and more popular, YouTube is a great option for brands that want to distribute this type of content. 

Instagram

O Instagram was one of the first social networks exclusively accessible via cell phones. Although nowadays it is possible to view publications on a computer, their format continues to be aimed at mobile devices. According to the study carried out by We Are Social and for hootsuit, the platform is the fourth most used network in Brazil, with 95 million users. 

Therefore, having an Instagram account is an opportunity to disseminate content visually and humanize the brand, as Instagram is increasingly focused on providing purchases and sales within the platform itself through its new feature, the Instagram Shopping. 

facebook messenger

The app has some very interesting features for the company, such as bots and smart replies. With this, your business gains agility, professionalism and a higher level of satisfaction from the public and potential customers. In addition, the platform has a story function, which can be used to promote a product or service. Precisely because of its integration with Facebook, Messenger is estimated to have millions of Brazilian users. 

Read too: Find out what changes with the General Data Protection Act

LinkedIn

The largest social network aimed at professionals has become increasingly similar to other networks, such as Facebook, with the difference that the focus is on professional contacts. Another differential is the communities, which bring together those interested in a specific theme, profession or niche. 

In 2020, the crisis generated by the pandemic ended up leading many people to join Linkedin looking for a job. In this way, the social network grew and became the sixth most used in Brazil, with 46 million active users. 

pinterest

A brand does not need to create folders on pinterest only with own content. The use of this platform by your business can be through the selection of images that demonstrate the soul of the brand, that help in building it and can be a gateway for people to get to know the company. In addition, you can create sponsored pins that appear more prominently in users' feeds. 

The social network has tripled the number of users in Brazil in recent times, reaching 38 million. 

twitter

Twitter reached its peak in 2009 and since then it has been in decline. However, in 2020, the social network grew with people looking for faster news updates. If you consider only active users, there are 16.6 million Brazilian tweeters.

Nowadays, the social network is mainly used as a second screen, where users discuss and comment on what they are watching, posting comments on reality shows, news, football matches and other programs. 

TikTok

TikTok is today one of the most used apps in Brazil by celebrities, teenagers, comedians and companies, but the social network does not disclose the exact numbers of users. 

At the beginning of the year, there were 7 million Brazilian users, a number that has certainly grown. A recent report points out that TikTok earned another 6 million in October, when the app broke world records. However, in September, a study showed that 3.5 million Brazilians downloaded the application, reaching a total of 16.5 million.

snapchat

Snapchat was considered the symbol of post-modernity for its proposal of content that disappears in a few hours after publication. In Brazil, there are approximately 11 million users, placing the social network among the 10 most used in the country. 

Snapchat's audience is very specific, made up of hyperconnected young people. For companies, the application serves to engage users in events, for example, creating filters with images based on geolocation. 

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Instagram Shopping: discover the functions of the new feature of the social network

Social networks, especially Instagram, have always been places that served as inspiration for users on different subjects, ranging from fashion trends to travel and decoration. With that in mind, Instagram decided to unite the brands' need to sell with the consumer's desire to buy in a new feature that contributes to the shopping experience without leaving the platform: Instagram Shopping.

Read too: Learn the main digital marketing trends for 2021

Instagram Shopping is a tool designed to allow brands to create a virtual storefront within the social network, where followers can view and buy products without leaving the app. With it, it is possible for companies to tag their products in feed posts.

According to Instagram itself, the platform is a space accessed by 70% of fashion admirers to discover new products. Furthermore, 87% of users have already made purchases inspired by the content of an influencer.

What features are available on Instagram Shopping?

Stores

The main way to sell on Instagram Shopping is by creating an online store within the social network. For this, brands need to register the products that will be shown to their followers. Stores are accessible to users through a button on the brand profile or through the “Shop” tab.

store collections

Collections are a type of album that collect various products together, for example, collection of gift items, summer clothing collection, collection of home products, etc. There are two places where the buyer can find the collections, in the store tab or in the tabs area within the brand profile.

price tags

Price tags can be placed in feed posts or ads so that when the user sees the product in the image, he already knows the price. Furthermore, by clicking on the displayed price, the follower is directed to the product details page. 

Instagram Shopping

Product detail pages

When clicking on a product, Instagram Shopping offers a page with item details. There, it is possible to provide the user with a description of the product, available sizes and information on the exchange and shipping policy.

product launches

In this feature, the brand can create stories to announce upcoming releases. As with the countdown stickers, followers will be able to set reminders to be notified about the availability of the new product. In addition, by clicking on the launch sticker, you can see details of what will be sold.

live sales

On Instagram Shopping, it is possible to make a product available for purchase during a live. It will appear just below the comments already with a button to add the product to the cart.

Read too: How to create a relevant profile for your business on Instagram

What are the requirements to access Instagram Shopping?

To be able to sell through Instagram Shopping, you need to follow some rules of the social network: 

  • Your business needs to be on the list of markets supported by the tool;
  • Your Instagram account needs to be business or content creator;
  • Your business must have a product eligible for the platform;
  • The brand must comply with Facebook's Merchant Agreement and Commerce Policies;
  • The brand must have a website domain from which it intends to make sales.